UPDATE: New Resources for Summer Offers & Activations at Walt Disney World Resort-Disney Packages and News
Click on the Disney news article or a category learn more. We recognize that Disney vacations are not just an investment, but often the highlights of our lives, and we take that responsibility seriously. We want to ensure you have the best Disney experience.
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UPDATE: New Resources for Summer Offers & Activations at Walt Disney World Resort
March 26, 2025
It’s a cool-kid summer at the Walt Disney World Resort! This summer, guests can enjoy new experiences throughout all four theme parks and magical deals for the whole family. To help you prepare your clients and to learn more about these offerings, check out the following resources:
College of Disney Knowledge Webcast
Learn more about all the exciting experiences coming to Walt Disney World this summer, plus even more offerings and amenities available to guests staying at select Disney Resort Hotels, with a special on-demand webcast. Visit the College of Disney Knowledge for more details.
Cool Kid Summer Marketing Assets
To support the launch of the Cool Kid Summer campaign, brand-new marketing assets and resources to promote these activations and summer offers are now available on Disney Copyright for use beginning March 27, 2025. Resources include marketing toolkits, flyers, ad shells, social media assets and more. Search the following campaigns on Disney Copyright to download:
- WDW - FY25 Q4 Dual Kids 50 Ticket & Room Only Offer
- WDW - FY25 Q4 Dual 3D3P Ticket & Room Only Offer
- WDW - FY25 Q4 Dual Ticket Offer 50 Kids & 3D3P
- WDW - FY25 Q4 Broad Room Only Offer
- WDW-FY25 Q4 FL Resident Room Only Offer
- WDW - FY25 Q4 Peak Offer (Free Dining)
We know you’re already family vacation planning experts, and as part of the campaign, guests will see a new call-to-action to contact a dedicated Disney family travel specialist through either our contact center or their travel professional to provide additional vacation planning assistance.
We encourage you to use your young family-planning expertise this summer and reach out to your clients who may benefit from our offerings.
Additional Digital Resources
Job aids for these offers are now available for download. Contact us here to download a Ticket Offers Job Aid, as well as a Resort Offers Job Aid. Plus, to help you prepare your clients for all the exciting things coming to Walt Disney World Resort this summer, download a “Cool Kid Summer” Digital Guide:

Categories: marketing materials,
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marketing toolkit
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